We have had several queries about the sudden disappearance from supermarket shelves of an extremely popular brand of cosmetic toothpaste "Gordon Moores". It contained a red coloring agent that enhanced gum and tooth contrast.
And it is excellent for removing stains from your teeth. There is a French Product that does exactly the same job - It is called 'Email Diamant'
Since 1893, Email Diamant - the cosmetic toothpaste with the "Red Formula" has added color to gums - which helps enhance the whiteness of the teeth.
Polishing agents gently clean, essential oils prevent the formulation of dental plaque and natural light reflectors add sparkle to your pearly whites!