Simply Smooth Xtend Keratin Replenishing Color Lock Shampoo - Made with Anti-Color Fade - Collagen Soothing, Moisturizing, Daily Haircare Shampoo for

About the product

• KERATIN-INFUSED COLOR-PROTECTING SHAMPOO FOR LONG-LASTING VIBRANCY – Simply Smooth Color Lock Shampoo is a sulfate-free, salon-quality cleanser formulated to gently cleanse while preserving the vibrancy, depth, and shine of color-treated hair.
• ANTI-FADE TECHNOLOGY TO PREVENT COLOR LOSS & DULLNESS – Infused with color-locking ingredients, this shampoo helps protect against premature fading, oxidation, and brassiness, keeping blonde, brunette, red, and fashion shades looking vibrant and fresh.
• SULFATE-FREE, NON-STRIPPING FORMULA FOR GENTLE CLEANSING – Unlike traditional shampoos that strip away moisture and color, this sulfate-free, pH-balanced shampoo ensures a gentle yet effective cleanse that won’t dry out or dull color-treated hair.
• UV PROTECTION & ANTI-BRASS COMPLEX FOR SUN-DAMAGED HAIR – With built-in UV filters, this color-safe shampoo helps shield hair from sun exposure, preventing color fade, brassiness, and oxidative damage from environmental aggressors.
• HYDRATION-BOOSTING SHAMPOO WITH KERATIN & COLLAGEN – Fortified with keratin protein and collagen, this shampoo nourishes, strengthens, and restores moisture to help repair dry, damaged, or chemically treated hair.
• SHINE-ENHANCING & FRIZZ-CONTROL FORMULA FOR SOFT, SLEEK HAIR – This hydrating color shampoo smooths the cuticle and boosts shine, leaving color-treated hair silky, frizz-free, and visibly healthier.
• GREAT FOR ALL SHADES – BLONDE, BRUNETTE, RED & FASHION COLORS – Whether you have cool blonde, warm brunette, bold reds, or vibrant rainbow shades, this shampoo helps maintain true-to-tone color with long-lasting vibrancy.
• IDEAL FOR DAILY USE ON COLOR-TREATED & HIGHLIGHTED HAIR – Gentle enough for daily washing, Simply Smooth Color Lock Shampoo ensures color longevity and hydration while maintaining a lightweight, bouncy feel.
• CLEAN BEAUTY FORMULATION – FREE FROM SULFATES, PARABENS & HARSH CHEMICALS – This moisture-rich shampoo is sulfate-free, paraben-free, and free of drying alcohols, making it safe for color-treated and keratin-treated hair.
• PROFESSIONAL-QUALITY COLOR-PRESERVING SHAMPOO FOR SALON RESULTS AT HOME – Trusted by salon professionals, this color-lock shampoo enhances radiance, hydration, and long-lasting vibrancy for salon-fresh hair every day.