Directions: Shampoo hair prior to applying color and skip conditioner. If pre-lightening hair, completely shampoo out bleach or toner prior to applying color. Do not mix color with a developer. Apply to clean, dry hair. Saturate hair thoroughly working with ½ inch sections. Leave color on for 25 to 45 minutes, without heat. Rinse thoroughly with cool water. Do not shampoo for at least 48 hours after application.