About the product
- Shampoo that Volumizes, Lifts & Nourishes - A gentle, sulfate-free shampoo designed to help increase your hair\'s body, moisture, fullness, and manageability, while strengthening thin strands to diminish breakage.
- Nourishing Shampoo for Thin, Aging Hair - Cleansing formula clinically proven to reduce breakage by up to 98%*. It\'s a lightweight volume shampoo that supports scalp health and healthier-looking tresses without stripping your hair of its natural oils or moisture. (*3rd party instrumental compatibility study with shampoo and conditioner. Individual results may vary).
- Powerful Blend of Ingredients - Our volumizing shampoo\'s signature Wake Up Call blend contains Biotin, Bamboo, Burdock, and Hops extract to strengthen and support thicker-looking hair. We also added Sage extract to help unclog hair follicles while balancing oil levels.
- Steps to Better Hair - Apply our shampoo sulfate free to wet hair, lightly massage into a lather on the scalp, and rinse well. Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger\'s Butter Masques. While everyone
