About the product
- ENRICH AND BALANCE: Nexxus Blonde Assure Purple Shampoo and Conditioner for blonde, silver, or platinum hair is formulated to help balance brassy tones and enrich color
- DEVELOPED BY NEXXUS, NEW YORK BLONDE COLOR SPECIALISTS: This keratin protein shampoo and conditioner was developed with PROTEINFUSION and violet pigments to strengthen and keep colored hair vibrant
- SHAMPOO & CONDITIONER FOR VIBRANT BLONDE, BLEACHED & SILVER HAIR: Our color-toning purple shampoo and conditioner helps to keep your blonde strands at their vibrant best in-between salon visits
- SEE THE SCIENCE: This color shampoo and conditioner, with keratin protein and violet pigments, is scientifically proven to enrich hair color after repeat washes
- REPLENISH & REPAIR HAIR: Nexxus Purple Shampoo and Conditioner helps replenish and repair hair, leaving your dyed hair looking smooth, soft, and healthy-looking after every wash
