About the product
- Waterproof Volumizing Mascara: This revolutionary high-impact lash extending mascara features a volume-maximizing brush to precisely coat and condition your lashes with our long-lasting mascara formula. Say hello to all-day volume, length, and lift!
- Join the Movement: Our lengthening mascara is ultra-light and buildable. Our Balloon Air Powder Complex creates weightless volume with all day comfort. Waterproof lash volume doesn\'t come at a price - our mascara contains no parabens or phthalates, and is cruelty-free.
- Complete Guide to the Perfect Eye: Start with Boosting Primer to condition and enhance volume, length and hold; Follow with our Volumizing & Lengthening Mascara for a dramatic fanned volume and finish with an effortless smokey eye or eyeliner for definition.
- Ready to remove? Simply soak a cotton ball with a gentle eye-makeup remover, like our Love You Matcha Micellar Water, and hold the ball on lashes for a few seconds before swiping the formula away
- I Like It Like That: JOAH means,
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